I've been designing physical products since 2010, partnering with over 30 brands to turn their ideas into reality.

My process begins with getting to the heart of a brand — understanding who they are, what they need, and where they're headed — before diving into creative exploration.

Over the past decade, I've traveled through China and Mexico, leading development, building vendor relationships, and managing sourcing for both large companies and individual clients.

I believe great design and leadership come down to one thing: truly listening. Every project, team, and challenge deserves its own thoughtful approach.